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  4. Forget menu prices, McDonald’s quietly makes massive financial move - TheStreet

Forget menu prices, McDonald’s quietly makes massive financial move - TheStreet

Forget menu prices, McDonald’s quietly makes massive financial move - TheStreet
Business
6 minutes 265 Views 05 Comment 1.5k Share

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Key Points
  • McDonalds is losing lower-income customers but gaining higher-income ones.
  • Extra Value Meals, lower prices, and shareholder rewards have been featured in recent strategy.
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Daniel Kline, Celine Provini

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